Dan’s sensitivity to faces began early in life, first as a boy living in Italy who had to read non-verbal signals until he learned the language, and then also in falling in love with Rembrandt’s paintings during a visit to Amsterdam. Ultimately, in 1998, Dan launched Sensory Logic, Inc. using the science of facial coding to capture and quantify people’s emotions.
NEW TERRITORY
DAN'S STORY
Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture, and has spoken to audiences in over 25 countries. To capture and quantify emotions, Dan pioneered the use of facial coding (the analysis of facial expressions) in market research starting in 1998 and his company, Sensory Logic, Inc., has done work for over half of the world's top 100 consumer-oriented, B2C companies. Dan has received seven U.S. patents related to facial coding and is also a certified Facial Action Coding System (FACS) practitioner.
Dan's latest books include Emotionomics 2.0 and Blah Blah Blah: A Snarky Guide to Office Lingo. In 2019 he published Famous Faces Decoded: A Guidebook for Reading Others; Two Cheers for Democracy: How Emotions Drive Leadership Style; and First Blush: People's Intuitive Reactions to Famous Art. His earlier, business books include: About Face: The Secrets of Emotionally Effective Advertising; and Emotionomics: Leveraging Emotions for Business Success, which was chosen by Advertising Age as one of the top ten must-read books of 2009 and features a foreword by Sam Simon, co-creator of The Simpsons.
In 2014, Dan received front-page coverage in The New York Times for his work with professional and NCAA Division 1 sports teams. Other media coverage has ranged from TV appearances on ABC’s “Good Morning America,” Bloomberg TV, CNBC, CNN, C-Span, ESPN, Fox, MSNBC, NBC’s “The Today Show,” PBS, and The Tennis Channel, to print and digital coverage in Allure, China Forbes, Cosmopolitan, Fast Company, The Financial Times, The Los Angeles Times, Politico, Time, USA Today, and The Wall Street Journal. Dan was educated at St. Olaf College, Oxford University, Brown University, and Rutgers University. Along with his wife, Karen Bernthal, he nowadays splits his time between St. Paul, Minnesota and Palm Desert, California.
