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Founded by Dan Hill, Ph.D., in 1998, Sensory Logic, Inc., originated the business use of the scientific research tool facial coding to identify and quantify consumers’ emotional responses to advertising, products, and digital platforms, among other experiential touch points. Since then, Hill and Sensory Logic have expanded their focus to include the role emotions play in politics, sports, relationships, and appreciation of the fine arts. Today, we provide insights on how emotions shape the personalities of newsmakers, celebrities, and historical figures as well as how emotions drive consumer behavior within targeted market segments.

Given the diverse applications possible with facial coding, click through our web site to discover why emotional intelligence (EQ) provides companies and individuals with a developmental advantage. You can also learn more through Dan’s books, speeches, and “Faces of the Week” blog postings.