Witnesses lie, and voir dire can feel like a crap shoot despite the best of jury consultants to help out. What more is needed to give you the best opportunity to win? Facial coding works like an emotional x-ray to figure out when the say/feel gap - say this, but feel that - exists, so you can leverage or otherwise exploit the gaps rather than be left blind to them.
From videotaped depositions that get facially coded to prepare your own witnesses or dissect rival witnesses, to knowing the emotionally-driven biases of a potential juror, you need to know not just the "facts" but people's gut reactions. Mock jury reactions to opening arguments and visual displays are among the other services we offer.
News + Announcements
Dan's Keynote Speeches
February 12, 2015
CASRO Digital Research Conference ; Nashville, TN
May 18-20, 2015
IIR Front End of Innovation 2015 ; Boston, MA
May 28, 2015
LIMRA Marketing and Research Conference ; Baltimore, MD
1509 Marshall Street NE
Minneapolis, MN 55413