Jurors may not always know much (for instance, 60% of Americans can’t name the three branches of government and 20% believe the right to own a pet is one of the five freedoms protected by the 1st amendment). But they will know how they feel about the merits of a case, and lawyers need to find out those feelings because they will largely drive the outcome. Verbal input, ratings, or moving a hand-held dial are all cognitively filtered methods that ignore the reality that people don’t think their feelings; they feel them. Fortunately, facial coding can access jurors’ intuitive, emotive responses. There are two principal ways that Sensory Logic works with a law firm: 1) 100-person online surveys where we can capture and quantify emotional responses to summaries of each side’s argument, plus responses to a variety of potential settlement amounts (i.e., what’s the case worth?); and 2) in-person coding during a firm’s focus groups or mock trial in preparation for court, including a day’s end debrief of findings. Other applications for facial coding in law range from voir dire, witness preparation, videotaped deposition analysis, moot hearings involving surrogate judge panel, and arbitration, to reading the jury’s reaction during opening arguments and other parts of a trial.