Emotionomics

There are truly two currencies in business: money and feelings. The book that first brought behavioral economics into business on an actionable basis is back to its original, image-rich, four-color format on the 10th anniversary of its original release. In this newly restored, “director’s cut” version you’ll find all 10 chapters and every page comes complete with imagery once again. Emotionomics advocates for the role of emotions in both the marketplace and workplace, and across a wide range of applications from branding, offer design, packaging, usability, advertising, and the customer shopping experience, to leadership and employee management. It also features three full chapters devoted to explaining why emotions matter, with useful diagrams detailing how emotions and motivations dovetail. Profitability depends on creative positive emotional experiences for customers and employees alike. This groundbreaking book proved to be a top 10 must-read selection by Advertising Age in 2009 as well as winning an AXIOM Business Book Award. Emotionomics has appeared in over a dozen languages.

Foreword

Homer-Sam

Read the foreword by Simpsons co-creator, Sam Simon

Reviews

"Get ready for a wild ride... you'll discover something cool on every page."

– Seth Godin, author of All Marketers are Liars

"80% of decisions are made emotionally. And today's business winners will be those who best connect emotionally and empathetically. Reading Emotionomics gives you a head start."

– Kevin Roberts, CEO, Saatchi & Saatchi and author of Lovemarks: The Future Beyond Brands

"This is not your dry business tome... it's a modern book for a modern reader – well designed, great content, fascinating subject."

– Paco Underhill, author of Why We Buy and CEO of Envirosell Inc.

"Emotionomics is well iaid out and thought out and conveys hundreds of compelling messages . . . It tellsyou why emotions win out over logic and how to apply that emotion to your branding, advertising, sales and customer. Buy it, read it, and apply it before the competition does."

– Jeffrey Gitomer, author, The Little Red Book of Selling

"Dan Hill’s new book should be a core part of any Human Performance Center of Excellence across industries. His fresh insight and keen understanding of emotions and their critical “mind-business” connection helps define the future."

– Cathy L. Greenberg, Ph.D.

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