Books by Dan Hill

Body of Truth

Wiley, 2003

Part of a series of books by cutting-edge thought leaders, including the CMO of Coca-Cola, Body of Truth was one of the very first books on neuromarketing. Among its breakthroughs: top 10 lists to guide both sensory-emotive marketing and the overhaul of traditional market research. The book was a Fast Company book of the month nominee, and was chosen by DDI Magazine as one of the top 3 business books of that year. Columbia University business professor Bernd Schmitt was among those endorsing the book.


Kogan-Page, 2009

An encyclopedic business book advocating for the role of emotions in a wide range of applications from branding, to product design, advertising, sales, customer service, and leadership, among others, Emotionomics is devoted to recognizing that profitability depends on creating positive emotional experiences for customers and employees alike. This groundbreaking book has been endorsed by thought leaders from Seth Godin, Daniel Pink, Kevin Roberts, Martin Lindstrom, Paco Underhill, Faith Popcorn, Joe Pine, Scott Bedbury, and Jeffrey Gitomer, to Philip Kotler. The foreword is by Sam Simon, co-creator of The Simpsons. The book was a top 10 must-read selection by Advertising Age in 2009 as well as winning the AXIOM Business Book Award. Emotionomics has been printed in over a dozen languages.

Face Time

Beavers Pond Press, 2008

Appearing just as the primary-season party nomination battles were beginning in earnest, this book showcased the importance of candidates achieving buy-in through their projected personalities and values as much as their official policy positions. Among the book’s major predictions was that both parties’ respective favorites in national polls and pundits’ opinions were in favor. Face Time featured polling results taken in Iowa, New Hampshire, California and Florida in the summer of 2007, which forecast the demise of Rudy Guiliani’s campaign in favor of John McCain and Barrack Obama emerging as likely to cast a shadow over Hillary Clinton’s candidacy. Endorsing the book was Jeanne Moos of CNN and Dave Poltrack of CBS.

About Face

Kogan-Page, 20010

Drawing on Sensory Logic’s burgeoning database of advertising test results, About Face outlines ten principles essential for marketing success. Given that recall and motivation (call to action) depend on emotional resonance, this book calls for mirroring the target market’s values and preserving trust, while being wary of price-based, company centric messaging. Endorsements came from Al Reis, Dan Ariely, Charlene Li, and advertising guru Luke Sullivan, who wrote: “At last, a research maven whose right brain is as advanced as his left.”



Beaver's Pond Press, 2013

Chock full of mini case studies across industry sectors and applications, On-Emotion put the lie to traditional research’s over-reliance on ratings and verbal input alone. On-Emotion showcases example after example where the traditional self-reported results from projects served up lip-service data that didn’t help companies scout out risks and identify their strongest, most emotionally resonant opportunities. A review of the strengths and weaknesses of alternative research methods was explored in depth. This book has garnered recommendations from the Advertising Research Foundation’s CEO, and Howard Moskowitz, among other research luminaries.




Emotional intelligence (EI) isn’t just a matter of recognizing your own emotions. Faces shows that most people are equally challenged at recognizing the distinguishing emotions of others (a 36% accuracy rate). Given that interacting effectively with others socially is crucial to your own well-being, the question becomes:  How to boost emotional literacy? Faces will help its readers accomplish that goal through showcasing the emotions of celebrities drawn from Hollywood, music, media, sports, politics and business, and dating from the Silent Generation through Millennials. The seven core emotions are explored in depth, showing how both to detect and deal with each emotion most effectively based on what triggered the feeling.