About Dan Hill

Reading faces comes naturally for Dan Hill, a recognized authority on the role of emotions in consumer and employee behavior.  As a young boy living in Italy, he began using facial expressions to help navigate an unfamiliar setting.  Today he runs Sensory Logic, Inc., a scientific insights firm that analyzes consumers' facial expressions to help companies better navigate consumers' emotionally-driven decision making process.

This ability to capture and quantify marketplace insights "hidden" in plain sight is why Sensory Logic has helped over 35% of the world's top 100 marketers.  It's also made Dan a frequent speaker at business conventions from coast to coast, as well as in Europe and Asia.  

Press coverage of Sensory Logic and its methods include articles in The New York Times, USA Today, The Wall Street Journal, Advertising Age, TIME.com, Fast Company, Entrepreneur, LA Times, Bloomberg, and others.  Dan has appeared on CNN, FOX, ESPN, CNN, NBC's “The Today Show," NPR's Marketplace and MSNBC. 

Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan lives with his wife, Karen Bernthal, in St. Paul, MN.