Dan Hill Bio

About Dan Hill

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with more than 15 years of experience operating his scientific, emotional insights consultancy: Sensory Logic, Inc. One of the company’s unique research tools is facial coding, as highlighted in Malcolm Gladwell’s bestseller Blink and the former FOX TV show “Lie to Me."

A frequent speaker at business conferences and seminars from coast to coast, as well as in Europe and Asia, Dan’s blue-chip clients have included Target, Toyota, Reebok, Whirlpool, American Express, Capital One, Hershey, Lego, Nokia, GlaxoSmithKline, among dozens of other major brands.

Dan has appeared on “The Today Show," FOX, CNN, and MSNBC regarding his facial coding analysis of the 2008 Presidential Election. He returned to CNN in 2012 as an analyst during the Presidential Debates. Other TV appearances focused around baseball’s steroid scandal and various criminal cases. Dan and his company have also appeared in the The New York Times, USA Today, The Wall Street Journal, Advertising Age, TIME.com, Fast Company, Entrepreneur, LA Times, Bloomberg, and others.

Among Dan's books is Emotionomics: Leveraging Emotions for Business Success (Kogan Page Publishing, 2009), which was chosen by Ad Age as one of “10 Books You Should Have Read in 2009.” Dan’s other books include Body of Truth: Leveraging What Consumers Can’t or Won’t Say (Beaver’s Pond Press, 2007) and  About Face: Ten Secrets to Emotionally Effective Advertising (Kogan Page Publishing, 2010).

Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen Bernthal, a clothing designer, live in St. Paul, MN.