Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.
For far too long, emotions have been ignored in favor of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it.
In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. Emotionomics will help you step closer to potential customers and your employees, and step ahead of your competitors.
"Get ready for a wild ride... you'll discover something cool on every page."
– Seth Godin, author of All Marketers are Liars
"Dan Hill's book is a revelation. Marketers have clearly overemphasized the power of rational over emotional factors in their ads, packaging, product design, and sales presentations. We all know that emotions count but we lacked the vocabulary and tools for capturing and quantifying emotional appeals and impacts. Read this book so that your next marketing campaign creates high emotional buy-in."
– Philip Kotler, S C Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"Emotionomics leads the global business mindset into a new paradigm – one that demands and rewards sensory and emotional connections between the 21st-century corporate entity and its consumers. Dan Hill's expertise guides business in securing the bonds of empathy that will drive commercial growth over the coming years."
– Martin Lindstrom, author of BRAND sense and BRANDchild
"Every aspiring experience stager must understand how to manipulate – and I mean that in the nicest possible way! – the emotions of its customers. Read Emotionomics to learn how to do so in a way they will perceive as authentic. How you market to your customers will never be the same."
– B Joseph Pine II, co-author of The Experience Economy and Authenticity: What Consumers Really Want
"Reading Dan Hill's new book, Emotionomics, was fascinating, with hundreds of useful ways of discovering how consumers say one thing but feel and do another. Dan gets to the 'heart' of consumer choice and brand loyalty, proving that if our eyes are mirrors of the soul, then our faces are translators of desire."
– Faith Popcorn, author of The Popcorn Report
"Emotionomics is a truly unique read. Mr Hill's cutting edge applications of sensory, emotional and rational research are a must for today's business environment."
– Daniel H Pink, author of A Whole New Mind
"80% of decisions are made emotionally. And today's business winners will be those who best connect emotionally and empathetically. Reading Emotionomics gives you a head start."
– Kevin Roberts, CEO, Saatchi & Saatchi and author of Lovemarks: The Future Beyond Brands
"This is not your dry business tome... it's a modern book for a modern reader – well designed, great content, fascinating subject."
– Paco Underhill, author of Why We Buy and CEO of Envirosell Inc.
"Emotionomics is a powerful new work that pushes the limits of research into the emotional dynamics that connect brands with people. By using facial movements as an expression of the subconscious, Emotionomics captures powerful emotional responses and gives new insights into people's subconscious realities. This book is a must-read for marketers and designers, as it sheds new light on the ways brands can better fulfil consumers' unspoken desires."
– Marc Gobé, author of Emotional Branding and Brandjam
"Emotions matter! Long gone are the days when it was enough to help your customers 'understand' what you sell, or grasp rationally what it can do for them. On today's increasingly competitive playing field, marketers missing emotional savvy won't be able to keep up. Happily, Dan Hill's compelling examples show how the findings can predict the future before you commit your budget. If you're looking to build the success rate of your marketing, communication or hiring decisions – and who isn't? – cancel your meetings until you've read Emotionomics cover to cover!"
– Marti Barletta, author of Marketing to Women
"Emotionomics is well iaid out and thought out and conveys hundreds of compelling messages . . . It tellsyou why emotions win out over logic and how to apply that emotion to your branding, advertising, sales and customer. Buy it, read it, and apply it before the competition does."
– Jeffrey Gitomer, author, The Little Red Book of Selling
"In a world where so many products and services appear the same, the winners will be those that connect to us on a positive emotional level. Emotionomics helps us better understand the greatest challenge in life and in business: the human mind."
– Scott Bedbury, CEO Brandstream, and author of A New Brand World
"Dan Hill tantalizers us to the very end! He travels along familiar paths to what we are afraid to know and yet knew all along. Emotionomics compels us to rethink old assumptions. It captures the heart of capitalism. This is a 'must read' for all great leaders and great followers!"
– Juli Ann Reynolds, former President & CEO, Tom Peters Company
News + Announcements
Dan's Keynote Speeches
September 16, 2015
Robins Kaplan, LLP; Minneapolis, MN
September 27, 2015
GlobalNR; Dublin, Ireland
October 2, 2015
LIMRA - Strategic Marketing Issues; Charlotte, NC
November 5-8, 2015
Consumer Attorneys of California National Convention; San Francisco, CA
1509 Marshall Street NE
Minneapolis, MN 55413