Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.

For far too long, emotions have been ignored in favor of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it.

In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. Emotionomics will help you step closer to potential customers and your employees, and step ahead of your competitors.



Read the foreword by Simpsons co-creator, Sam Simon


"Get ready for a wild ride... you'll discover something cool on every page."

– Seth Godin, author of All Marketers are Liars

"80% of decisions are made emotionally. And today's business winners will be those who best connect emotionally and empathetically. Reading Emotionomics gives you a head start."

– Kevin Roberts, CEO, Saatchi & Saatchi and author of Lovemarks: The Future Beyond Brands

"This is not your dry business tome... it's a modern book for a modern reader – well designed, great content, fascinating subject."

– Paco Underhill, author of Why We Buy and CEO of Envirosell Inc.

"Emotionomics is well iaid out and thought out and conveys hundreds of compelling messages . . . It tellsyou why emotions win out over logic and how to apply that emotion to your branding, advertising, sales and customer. Buy it, read it, and apply it before the competition does."

– Jeffrey Gitomer, author, The Little Red Book of Selling

"Dan Hill’s new book should be a core part of any Human Performance Center of Excellence across industries. His fresh insight and keen understanding of emotions and their critical “mind-business” connection helps define the future."

– Cathy L. Greenberg, Ph.D.


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